Association for Free Research and International Cooperation

E-commerce:, the platform for products 100% made in Africa

Article from AFRIC Editorial
E-commerce is developing more and more and is taking a huge role in selling goods and services around the world. The technologies used are multiple and platform models even more. The "marketplace" model is one of the most successful models because it represents exactly, virtually, the structure of our markets, supermarkets, or real shopping centers. An online marketplace is then, by definition, an online market where several sellers sell their products and / or services. A single platform where several virtual shops present products and services of different categories.

Electrotechnical engineer Jo Djoumessi, originally from Cameroon and living in Germany. Just provided the continent with a brand new online platform for the exclusive sale of African products, named

Miesaa, whose name means “big market” in the language “Yemba”, from western Cameroon, made its appearance in December 2018. This platform is an initiative of a fine team of four talented Africans (Lidane, Edmond , Diane and Jo), whose primary concern is to present African know-how to the world. On the one hand, the platform gives African producers, professionals and talents the opportunity to present their products and services to the world; on the other hand, it is a reference for the African product. Access to these products is thus facilitated through this one-point centralization (

The first of its kind on the continent, the objective of this platform is to contribute to promote a little more to African talent each day, identifies itself as the intermediary between the various promoters of products and services and the lovers of the African talent. Wherever you are, from East or West, discover and share the riches of African creativity.

From the field of fashion to that of crafts, through literature, electronics and cosmetics and hair products and many others, Miesaa offers many range of products made in Africa in which you have the opportunity to sell and buy products based on a noble ethic. is currently one of the few platforms for online sellers and buyers of 100% African products and services.

Article from AFRIC Editorial

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