Tourist arrival numbers exceeded the two million mark with 2.03 million tourists visiting Kenya in 2018 alone.
Kenya’s Tourism Cabinet Secretary Najib Balala attributed the growth of the sector to a united plan with county governments to face-lift tourism products as well as enhanced marketing campaigns in emerging markets.
“The gains of the sector were as a result of coordinated efforts between various arms of government, whom the tourism sector has engaged, as well as the concerted efforts in marketing Kenya as a destination of choice,” Balala said on Monday.
It should be noted that the political events which unfolded in Kenya in the year 2017, saw a decline in the number of tourist who visited the country.
The U.S continued to be a key source market for Kenya with 225,157 registered tourists during the year.
China, which has become a key tourism source market for Kenya, saw a four percent rise to 81,709 tourists.
In spite of all the challenges, tourism is one of the top sources of hard currency for the East African nation alongside tea exports and remittance from Kenyans living abroad.
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