Association for Free Research and International Cooperation

The importance of women in the media

Article from AFRIC Editorial
This is to promote non-sexist and non-stereotypical portrayal of women and men in the media.
The construction of socio-economic and media emergence has become one of the major ambitions of Africa since the beginning of the 21st century. It is already an advantage that African countries are becoming increasingly aware that their development cannot be possible by putting aside one of the necessary layers of society.

The persistence of sexist stereotypes in press and communication companies is already gaining ground. To believe, some Medias are not yet aware of the different aspects of sex-specificity. One of the sources of frustrations related to the devaluation of women.

In the media, ICTs frequently reinforce the status quo by perpetuating stereotypes and attitudes that condone discrimination and violence against women. This promotes their under-representation in decision making in this sector and generally in the ICT field.

 According to the statistics of the American research bureau Pew research, African countries such as Tunisia, Morocco, Senegal, Burkina Faso, Ghana, Rwanda, Namibia and Cameroon are the ones that abound more women. In Cameroon for example, according to National Institute of Statistics Ins, women make up 50.53% of the population and 49.47% of men. 101.8% men and 100 women.

Based on well-defined rules, the activities of the National Communication Council Cnc, in partnership with the UN Women, aim to improve the position of women in the media sector, but also to educate press companies on the importance and value of women. This interest was laid bare on August 29 in Yaoundé, with the country’s media leaders on the theme of “strengthening the capacities of the gender focal points of the media on the techniques of developing the Gender Diversity Barometer”

Evaluation and perspectives

Indeed, during the workshop, it was a question of counting on the various productions, their places in the press enterprise, in the hierarchical decisions and in the care of the women and the men within the writing and at the workplace.
According to the work, it has to be noted that the representation and participation rate of women is still low. And the monitoring of the national television of Cameroon, over a period of nine weeks from August 1 to September 30, 2017 demonstrates this. “Notwithstanding the gender parity that is already taking shape in the national population, on Cameroon’s national television, women intervene less than men regardless of the nature or the importance of the program”, illustrated the barometer of diversity developed by Firmin Lele, chief cell monitoring technical programs at the Cnc.

decision-making position. In question, they are often victims of social prejudices against them and always slowed down in their professional performances by a double accumulation of charges, employment and social Although their absence is rare within the editorial team, women are more seriously overlooked in the.
On the other hand, the discrimination that women face in their social milieu does not undermine their commitment to national development. In the same way, their labor force, far from being negligible, could make the feminine mass the linchpin of the success of the media, just with a touch of consideration towards them. Moreover, some people say “If women are valued, the human being will be multiplied by two. Having a woman in the managerial world is synonymous with success.

Thus, more needs given to women in the media would be a step towards the emergence of media. Their reluctance to the public due to professional frustrations too, should be a way for men to supervise them to renew their confidence. Today, no one stands out for their self-confidence and their potential. Hence the editors-in-chief, female director of publication, channel leaders and many others in the media who also advocate gender parity, although they are at the fingertips.

The integration of a gender balance between women and men in ICTs would be a powerful tool for inducing social change. In this perspective, the sustainable development agenda by 2030 and among the seventeen SDGs, the UN Women invites its partners, plus the news media to “Take the step towards gender equality”.
It goes without saying for the African Women’s Center in the media Cafm whose main goal is to strengthen the role of women in the media around the world by insisting that the press will never be free as long as women’s voices will not be heard.

Article from AFRIC Editorial

Photo Credit :google image/illustration

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