Africa is not only a consumer, but also a producer because it has the pioneers who invest time and energy in the development of the African market. These precursors who questioned why to import rice, cars, tomatoes, apples from France, while we have hectares of arable land, understood that the African market is a market in full development and can -be beneficial for his sons. It is with this in mind that they have set up local processing and manufacturing industries in the sub-region as in Morocco and in some countries of the sub-Saharan zone as in South Africa in Cameroon, Rwanda (…)
The African car market is a booming market. It attracts more Chinese and European manufacturers. Which does not make it so easy for local producers. But many buyers are turning every day to their local brands that make all the difference because they are made with the seasons and road conditions of African countries in mind. These vehicles are more or less palpable success like: Kantaka, the recent Ghanaian brand whose government has promised to order a fleet of twenty vehicles to deploy in ministries and public administrations. And SOTRABUS a young Cameroonian company specialized in the manufacture of transport buses, which in ten years to win the trust of all travel agencies in Cameroon.
Africa counts nowadays several brands of cars, one lists the Laraki Epitome. A sporty Moroccan construction built by the designer Abdeslam Laraki. It has been on the market since 2000 and is built to 99 numbered copies over a period of four years. Innoson, from manufacturing parts to assembly is a brand 100% made in Nigeria. This brand, which is the product of the work of Innocent Chukwuma, is already being talked about because of its exclusivity. This car will undoubtedly revolutionize Africa by 2025. We can mention several other brands still at the industrial stage as the Volkswagen, a car made in Rwanda.
Banking Services: The Revolution of Mobile Money
The banking sector in Africa has developed qualitatively over the last decade. There has been remarkable progress and the rollout of digital banking, cards, mobile payments and many other services that suggest Africa is moving towards bank integration that will facilitate the free movement of people and businesses. Property throughout the sub region.The major innovation in this sector is mobile money, a service that allows people to deposit and withdraw money in their accounts and pay their bills using the mobile phone. This innovation in eastern Africa (under the name Mpesa) was expanded in the Ivory Coast in 2008 with Orange Money, and spread throughout Africa. The Momo is reliable and fast, and facilitates transactions between sellers and buyers. Some administrations have adopted the Mobile Money for payment of employees and others.
Ethiopia is the largest textile producer in Africa, and the direct competitor of China, the global textile giant. Ethiopia produces children’s clothing, wedding dresses made of cotton (…), which everyone thinks comes from Europe or Asia. Ethiopia aims to set up cotton research laboratories to promote markets with large investors. It should be noted that Ethiopia has abundant energy, a young workforce and very cheap. Attracted by these advantages, some Chinese companies have installed about 279 Textile production plants in Ethiopia whose income is divided between the two countries.
Chinese investments in textile production in Ethiopia have helped create 111,000 jobs in 20 years. In 2016, Ethiopia sold 93 million euros to the rest of the world, enough to say that Ethiopia will be the new textile eldorado in the world. Satisfied with these results, the Ethiopian industrialists aspire to debauch big names in clothing and underwear like H & M or Vanity Fair.
Table wines, fruit juices, concentrated tomatoes, chocolate and French apples such as Bellingham, tartina, Ecoya, FruitTelli juice, jambo, Moriba (…) that we find on the market are produced in Africa. . South Africa, the big producer of wines, produces red wines and liqueurs for the foreign market. These good quality wines are served during banquets, weddings and big feasts in Africa and elsewhere. The French apples we think are imported from France come from Dschang. They are mainly cultivated in the region of western Cameroon, in Bafang, Kombou, etc. These organic apples are collected and then placed in wheelbarrows before being put into nets and exposed in the supermarket of our cities and sold at very competitive prices.
African companies are real examples of the boom in the African export market. Some entrepreneurs who have taken the risk of investing in Africa profit and try to win where the big brands dominate the market. African know-how and the quality of services rendered make all the difference. Africa is gradually becoming one of the most prominent markets.
Article from AFRIC Editorial
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